The online beauty products retailer Feelunique, will be making over its website to deliver a global offering over the next few months.
Feelunique.com is using a tool provided by Fredhopper for search, navigation and merchandising. The website which sells beauty products has reported an increase of 63% of turnover to 26.7 million for the year to the end of March. This new tool will give a better customer experience as well as allowing items to be found quicker.
Tom Newbald, marketing director at feelunique.com said: „Feelunique.com is excited about the next phase of growth including the launch of Fredhopper’s search http://www.cheaperlouboutinoutletus.com/ and merchandising tools. It fits in with our strategy to offer a more tailored shopping experience to our customers.“
„Feelunique.com intends to make its website easier to use and more engaging,“ said Frank Lombos, Fredhopper’s vice president of worldwide sales. „Our ‚digital shelf‘ technology will allow feelunique.com to maximise sales and as a result will increase conversion and deliver business benefits.“
Agreements have been signed between some major global beauty brands and Feelunique.com. The site has also brought in beauty louboutin outlet journalist Newby Hands to build and edit the website content as Editorial Director.
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