Eastbay is a world supplier of quality athletic footwear and apparel, featuring major brands such as Nike, Reebok, adidas and New Balance. Established to meet the performance needs of high school and college athletes, that mission takes Eastbay’s catalogs and Internet site around the globe – to all 50 states and more than 120 foreign countries and properties. It’s a remarkable story that began in 1980 when boyhood pals and coaches Art Juedes and Rick Gering set out to find professional-quality shoes for their athletes and ended up in business for themselves. With little more than $7,000 worth of Pittsburgh Steelers Jersey running shoes and a dream, they set up clinics near their Wausau, WI, home. Eastbay opened on the Nasdaq stock exchange in 1995. Two years later, shareholders sold the company to retail giant Woolworth for $146 million. Although an era ended when Eastbay founders Art and Rick retired on June 30, 1999, the business continued to thrive. Today, Eastbay has more than 2,000 employees and is the world’s largest direct-mail athletic footwear and apparel company. Eastbay’s purchasing department buys tens of thousands of products each year, and its creative services department employs about 40 artists, photographers and editorial associates who create more than 75 catalogs annually, with a circulation of more than 80 million customers worldwide.
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